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From humble beginnings in the garage of a 1950’s Southern California speed shop to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports and based in Scotts Valley, Calif, Bell is the world leader in the design, manufacture and distribution of motorcycle and bicycle helmets and accessories.

The iconic brand has been linked with legends throughout the years from Steve McQueen to Burt Munro, from Bob Hannah to Mike Hailwood. Current crop of Bell athletes include the likes of William Dunlop, Josh Herrin, Cameron Beaubier, Jared Mees and many more.