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Founded in 2002, ICON burst onto the scene with unabashed attitude and a heavy right wrist. Designed and developed in Portland, Oregon USA, ICON was created to address the modern performance rider who claimed the streets as their preferred hunting grounds. Their products are designed to address the unique needs of these riders—unforgiving asphalt, gravel-strewn corners, and inattentive cagers—all things we experience on our daily rides. This first hand knowledge leads their inspired product design, industry leading imagery, and top-notch service. Their core mission is protecting riders whenever and however we can, knowing that reckoning day is coming for all of us. Be prepared, ride smart, and “Ride Among Us.”